Audience Profile:
The target audience that we are aiming at is students who are in higher education specifically University where pressure and debts are at an all time high. Our news channel would talk about different topics weekly and would be perfect for having short videos and news reports which highlights flexibility between lectures and other campus activities. However we also have to take into consideration that we are targeting students and digital natives therefore the news has to be delivered in a visually enticing and interactive way. We looked into various other news channels, which focused their news at the younger generations, and young adults like Buzz feed does and Vice. The graphics used within these news clips are aimed at the younger generation and therefore we want to put extra emphasis into the graphics of our news report.
The target audience that we are aiming at is students who are in higher education specifically University where pressure and debts are at an all time high. Our news channel would talk about different topics weekly and would be perfect for having short videos and news reports which highlights flexibility between lectures and other campus activities. However we also have to take into consideration that we are targeting students and digital natives therefore the news has to be delivered in a visually enticing and interactive way. We looked into various other news channels, which focused their news at the younger generations, and young adults like Buzz feed does and Vice. The graphics used within these news clips are aimed at the younger generation and therefore we want to put extra emphasis into the graphics of our news report.
