How are films marketed? - Lucy

IT 2017
Stephen King's IT film has recently been recreated for 2017, released this September just gone. In order to market it in as many ways as possible, the film has its own website, it has a fanart page, an interactive game, a 360 degree cinematic experience, a cinema location finder and it has been advertised lots on the sides of buses and also television advertisements on Film 4, ITV and Channel 5 after 9pm.




Dunkirk 2017
Dunkirk is a war film about British soldiers going to war. The film involved actors such as Harry Styles and Tom Hardy which would bring in a younger audience, especially Harry Styles as he has a huge social media following and used to be in the band One Direction. Also, there is a 360 degree cinematic experience that you can access on YouTube and has been created with Warner Bros. (one of the big six Hollywood studios.)