This article talks about the idea of Lionsgate, collaborating with Fandom to result in higher profits for their films. This article is a good example to use in the exam when discussing the effect of the behaviour of digital natives on the film industry. This includes the idea that digital natives shape how production companies brand their films and use clever techniques in order to grow their audiences. Also, it could be argued that citizen journalism, where digital natives create the news they want to hear, links to production companies working alongside fandoms. For example, if a production company works with Fandom, just like Lionsgate is doing, the film is more likely to receive positive feedback on their films from those who are fans of the film. This will lead to citizen journalists writing positive reviews about films, making other digital natives watch the products and spreading the news about the film as far as possible.
Below is a link to the article:
Below is a link to the article:
http://variety.com/2017/film/news/lionsgate-fandom-movie-fan-communities-1202402386/