The project is a modern example of a news channel , with multiple interviewers and debates within the channel and more than one main news reporter on air. This is more interactive and upbeat way of presenting the news with a target audience for digital natives due to the non traditional news styles and fun element incorporated into the news.
The Sky news report takes on the traditional form and structure of many news channels , with one main news presenter speaking to reporters at different locations relevant to the subject in discussion. This news channel targets older audiences as the news is less interactive with one presenter talking directly at you rather than a discussion between multiple presenters.