What is MUBI?
How is the branding different from that of other platforms?
As we can establish from the images above, MUBI use simplistic branding to showcase their USP. This is the idea that they give you a simple service of ultimate high quality. This links to their target audience as it is clearly targeted at a mature audience that does not need bright colours and lagre images to entice them.
Competitors:
Below are some examples of who MUBI are competing against such as Netflix and Amazon Prime. We can clearly see the difference between the platforms brand themselves. Netflix aim to appeal to a wide audience however MUBI are aiming to create a community online by appealing to a specific audience.
- Subscription service like Amazon Prime, Netflix
- MUBI is UK based niche film screening site that describes itself as a 'curated online cinema' that shows cult, classic, independent and award winning films.
- The site has a group of film experts who recommend a film per day to users and the users have 30 days to watch the selected film.
- MUBI has a passionate international community - full of film fans, students, filmmakers, festival-goers, and more.
- They upload 30 films - adding and taking one away a day.
Who is their audience?
MUBI target the older generation, which is clear through the layout and shows that are presented on the website. They do not show things that would appeal to a general teenage audience unlike platforms such as Netflix.
As we can establish from the images above, MUBI use simplistic branding to showcase their USP. This is the idea that they give you a simple service of ultimate high quality. This links to their target audience as it is clearly targeted at a mature audience that does not need bright colours and lagre images to entice them.
Competitors:
Below are some examples of who MUBI are competing against such as Netflix and Amazon Prime. We can clearly see the difference between the platforms brand themselves. Netflix aim to appeal to a wide audience however MUBI are aiming to create a community online by appealing to a specific audience.
Its important for us to look at these two types of providers as they represent news vs niche news. Much like BBC News vs the 7pm Project.