Marc Prensky invented the concept of a "Digital Native" which describes someone growing up surrounded by technology or in the digital age compared to a "Digital Immigrant" which refers to someone being accustomed to technology when they reach adulthood. It refers to the rapid dissemination of technology in the last decade meaning that the way in which students or young people process information and learn has changed and that they can't excel with outdated teaching methods academically.
This relates to the development of our news channel as we will be targeting "Digital natives" therefore we need to ensure that our news is informative yet concise otherwise a lack of interest will develop and the news channel won't be effective in delivering news to students. To develop interest in the blog for "Digital natives " videos and blog/discussion areas should be used to create a more interactive channel along with social media platforms for the news channel to create an area for "Citizen journalism" where the public have the ability to discuss and report the news.