In order to understand our audience properly, I have invested time in researching into the subculture properly. This will help us understand what they are interested in directly, therefore allowing us to concentrate our website and news package onto what they want /expect to see.
Clark and Trow (1966) observed that students share certain broad patterns of student orientation toward college which tend to give meaning to the informed relations among students. There is a distinctive character of each subculture; the Academic, the Nonconformist, the Collegiate, and the Vocational student.
Academic: identifying as much with ideas as with the institution, is for the most part composed of serious students who work hard, achieve high grades, and participate in campus life.
Nonconformists: This subculture seems to value and reward individualistic styles, concern for personal identity and self-awareness, and, frequently contempt for organized society.
Collegiate: place at a premium campus social life, extracurricular activities, athletics, living group functions, and intimate friendships. Count on them to attend the homecoming parade and game but not the department discussion group.
Vocational: These students care little about ideas or involvement in the institution. For Vocational students a college education is off-the-job training leading to a diploma and a better job than they could otherwise obtain. Ideas, scholarship, social life, and extracurricular activities are not particularly valued.
This may sound boring and uninteresting to some but by this research allows us to understand our target audience better.
Clark and Trow (1966) observed that students share certain broad patterns of student orientation toward college which tend to give meaning to the informed relations among students. There is a distinctive character of each subculture; the Academic, the Nonconformist, the Collegiate, and the Vocational student.
Academic: identifying as much with ideas as with the institution, is for the most part composed of serious students who work hard, achieve high grades, and participate in campus life.
Nonconformists: This subculture seems to value and reward individualistic styles, concern for personal identity and self-awareness, and, frequently contempt for organized society.
Collegiate: place at a premium campus social life, extracurricular activities, athletics, living group functions, and intimate friendships. Count on them to attend the homecoming parade and game but not the department discussion group.
Vocational: These students care little about ideas or involvement in the institution. For Vocational students a college education is off-the-job training leading to a diploma and a better job than they could otherwise obtain. Ideas, scholarship, social life, and extracurricular activities are not particularly valued.
This may sound boring and uninteresting to some but by this research allows us to understand our target audience better.
